The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Featured Resources

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Teach Your Own: The John Holt Book Of Homeschooling
The classic work on teaching children at home, updated for today's new laws, new lifestyles, and a new generation of homeschooling parents. Today more than one and a half million children are being taught at home by their own parents. In this expanded edition of the book that helped launch the whole movement, Pat Farenga has distilled John Holt's timeless understanding of the ways children come to understand the world and added up-to-the-moment practical advice. Rather than proposing that pare...
Cognitive Styles and Learning Strategies: Understanding Style Differences in Learning and Behaviour
First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Pass Your New York DMV Test Guaranteed! 50 Real Test Questions! New York DMV Practice Test Questions
This book is written by a former DMV classroom instructor. He shares the 50 most common questions and answers to the New York DMV written test. A great guide to help your teen pass the DMV test on their first try.
Choosing & Using Curriculum: For Your Special Child
Homeschooling a child with special needs can be challenging. This book lays out a discussion of different reading and math programs, how to adapt materials for special situations, resources for blind, deaf and speech/language, and curriculum types and styles. It will help you find the resource you need to make your homeschooling successful. 
Elementary Geography
Elementary Geography is a reprint of the original work by Charlotte Mason. It includes her ideas about teaching children about their world, with poetry selections throughout the book. Explores ideas of place from space to our earth, seasons, map making, and topography. Written in a pleasing conversational style, it is useful for understanding teaching methods, memorization, and copy work.